Secrets RTB (Real-Time Bidding) Top
Secrets RTB (Real-Time Bidding) Top
Blog Article
An SSP is software that lets publishers sell display, mobile and video ad impressions to potential buyers – automatically and in real time. This includes ad exchanges, networks and demand side platforms (DSPs), giving publishers greater control of their inventory and CPMs.
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Uma plataforma do oferta ou plataforma de venda (SSP) é um software Utilizado pelos publishers para automatizar a venda e o gerenciamento por seu inventário por publicidade.
What’s more important, it’s a breeze for these transactions to happen: every single transaction in the ad exchanges takes about cem milliseconds (a 10th of a second). What speed!
For now, RTB on CTV is in its development stage, but more and more platforms spring forth on a consistent basis. With all of your new-found knowledge, it’s possible to admit that pod bidding is most likely to become the next evolutionary step of CTV advertising.
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Header bidding is another ad buying method that uses RTB to auction off inventory. It’s sometimes also called pre-bidding or advanced bidding because it improves upon the RTB process.
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These auctions take place in milliseconds, dramatically cutting the time it takes to buy ad space. RTB auctions replace traditional ad buying processes, allowing advertisers to place hundreds or even thousands of ads almost instantly.
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With RTB advertising, there’s no need for ad buyers to work directly with publishers or ad networks to agree upon ad prices and deliver ads. On top of that, for advertisers, there’s no need to waste money and time searching for the proper inventory to display their ads.
Advertisers’ bids are sent to ad exchanges, which select the winner of the auction. The final winner is selected at SSP in case the bid request was sent to more than one ad exchange.